Who has a blog nowadays has a very powerful tool to disseminate ideas, promote products, closer relations with the public, garner followers, fun people, help answer questions from users, etc., but that everything has a cost. I'm not talking here about hosting costs, Domain Registration, purchase templates, time to install and configure the blog, but a cost that can not be measured. I'm talking about the cost of credibility.
Who puts “face” faces the Internet must always worry about what I call “credibility formula” (quality + veracity). Writing is very easy, but a subject search, read about the various opinions, consolidate information, confirm the veracity of the bunch and arrange tudo's what clearly to your reader Sao requirements for mantermos the result Dessen formula always positive.
Credibility is all we have
Especially for those who work professionally with blogs, but also for those who have their personal blogs, everyone needs to follow to the letter the formula of credibility to keep your loyal readers. It all boils down to confidence that is passed to blog visitors. No use keeping the quality of the writing of this post, correcting all errors Portuguese and agreement, is, at the end, informação the No. Passada to show true.
Subjective questions that increase the credibility
Do not know about you, but, to visit any website, soon face the judge if it is reliable or not. Fazio's what always empirical form, but decided to study why finding a site that was either unreliable.
I came to the following questions:
Design:
All we can deny, but our first trial is always looking for. The phrase “the first impression is the one that is” was not created by accident. Blogs that have good design, where the elements are well diagrammed, where colors combine to create a comfortable experience for the reader, who cares about the type and font size for easier reading, those impress on the first visit and add credibility points in the category.
Writing:
Texts can not have errors Portuguese. I do not know all the rules of grammar of the Portuguese language, and probably not hit every time I merge two vowels in one (crase), or when a comma should separate a phrase from another, but always worry in maintain consistency in the texts and use spell checkers in my favor.
Even if your audience to interact with you using slang or “contractions internéticas” (vc, q, intaum, bro, broww, pow, etc.), responda-os com o Português correto. Se 140 caracteres do Twitter não te permitem interagir com alguém, escreva dois twitters!
Security:
Para blogs que vendem produtos, directing to a page with HTTPS, the time of payment, has become a minimum requirement for safety, but, se você utiliza meios próprios de pagamento como depósito bancário, cartão de crédito e transferência bancária, e não for um Blog/Site super renomado, não vai conseguir deixar seus potenciais compradores tranquilos durante o pagamento.
For cases like the above mentioned, suggest that players use payment like PayPal, PagSeguro, Bcash, MercadoPago and Hotmart to intermediate transactions. These players invest a lot of money to keep their credibilities always high, for you, consumer, feel safe while purchasing.
Indication:
Blogs with high credibility are indicated for sites / blogs too high credibility. Imagine if, eg, O Globo newspaper do a story indicating your blog as a source. After this matter, all visitors that newspaper automatically recognize your blog as confidence.
The opposite is also true. If your blog is mentioned by some other little credibility, for example, a page that promotes a blow financial pyramid, everyone will be suspicious of your blog.
Bringing the real world, this is nothing more than the “mouth-to-mouth“. Always rely more on companies, products and brands that are by relatives, friends and people we trust.
We earn money from the credibility?
But of course we can make money on the credibility of our brand! All advertising market works that way. When an actor makes a television commercial showing a product, he is selling his credibility. When a blog indicates some product for your visitors, he is saying that they believe what is stated.
This issue is very important when we want to maintain the credibility of our blog. There are many affiliate programs on the Internet, that allow you to promote thousands of products and services, but you should always choose them wisely, to promote only those that contribute to your target audience.
I do not think a reliable indication of a product to “tooth whitening” within a site focused on technology. What confidence that passes over a product that is not the focus of the blog?
Here on the blog I point one BrunoCunha.com way to make money with blogs and great hosting service, both directions but I have tested and approved. That way understand that credibility is maintained and I just received some money from the sale of these products. 'm No famous actor and no poster boy for a great brand, but preserve my image and credibility posts of products and nominate here on the blog.
Charge money for its credibility does not mean it is selling. If someone wants to advertise on your blog, you charge for advertising space, since the advertisement does not contravene its policy credibility. Even if I offer more than one million dollars, never publish something promoting child pornography, drug or inciting violence. These topics are automatically blocked by my character and certainly not positively promote my credibility.
Bringing a sphere more realistic, not indicate the purchase of a software or course if I knew that this would not be worth the cost of the investment or do not reach the proposed goal.
Conclusion
Then answering the question topic of the post, the greatest value to be preserved in a blog is its credibility. Never flee the goal of your blog and keep the quality and veracity of what is published.
Always remember that what is published on the Internet is timeless; text of racist, writing as a teenager, might end up messing up their hiring in a company, twenty years since the publication of this text. Furthermore, things evolve and you should always keep careful evolve their texts according.
Those are my tips for you to evolve with your blog. Keep this in mind and success with your posts!
If you like what I wrote, or want to criticize my opinion, feel free to put your comments in the area of. I will be very happy to answer them.
